texturism:

speaking of fruit, you may think a banana is just a banana, but it’s not. dole and other banana growers have turned the creation of a banana into a science, in part to manipulate perceptions of freshness. in fact, they’ve issued a banana guide to greengrocers, illustrating the various color stages…

When shopping at the farmers market, I like to think that the less perfect the produce looks, the better it’ll taste.

(Source: Fast Company)